Estudio de Riskified: aunque la IA impulsa un auge de los viajes de verano, una seguridad torpe y el miedo a las estafas amenazan las conversiones de los comerciantes

§ 01 Executive Snapshot

• What: Riskified's Summer Travel Survey 2026 reveals the impact of AI on travel planning amid security concerns.
• Who: Riskified, a leader in risk and fraud intelligence for e-commerce, surveyed over 4,000 consumers across various countries.
• Why it matters: The findings highlight the tension between the adoption of AI tools for travel planning and the persistent fears regarding payment security and ticket authenticity.

§ 02 Key Developments

• 81% of consumers use digital platforms for travel planning, with 26% trusting AI tools like ChatGPT or Gemini.
• 63% of travel is for leisure, followed by 25% for visiting friends and family, 7% for live events, and 5% for business trips.
• 47% of respondents worry about payment security, while 39% are concerned about fake or invalid tickets when purchasing online.
• 53% of consumers sometimes or often abandon bookings due to identity verification steps.
• Only 17% would trust an AI travel bot to handle payment or passport details without human oversight.

§ 03 Strategic Context

• The integration of AI in travel planning reflects a broader trend of digital transformation in consumer services, where technology is reshaping traditional processes.
• Despite the growing use of AI, trust issues remain a barrier in sectors that handle sensitive information, indicating a need for improved security measures in digital transactions.

§ 04 Strategic Implications

• The immediate consequence for travel merchants is the need to balance strong security measures with a smooth user experience to prevent loss of sales due to cart abandonment.
• In the long term, merchants must invest in building consumer trust in AI technologies to enhance conversion rates and customer loyalty.

§ 05 Risks & Constraints

• A significant risk includes potential regulatory scrutiny over AI and digital tools used in consumer transactions, which could lead to compliance challenges.
• Competition from other travel platforms that may offer more seamless booking experiences could undermine merchants who fail to innovate in security and user experience.

§ 06 Watchlist / Forward Signals

• Upcoming trends to monitor include advancements in AI technology that enhance the security and reliability of travel bookings.
• Future developments that could indicate success include increased consumer willingness to use AI tools for sensitive transactions and a decrease in booking abandonment rates due to verification issues.