The most valuable partnership is the one built to last

§ 01 Executive Snapshot

• What: A shift in partnership models in Sub-Saharan Africa towards sustainability and trust.
• Who: Saheed Akinbiyi, Exness Country Manager, and partners in the trading ecosystem.
• Why it matters: The changing market demands accountability and long-term performance over traditional acquisition strategies.

§ 02 Key Developments

• The traditional acquisition-focused model is becoming less credible as traders demand higher performance and consistency.
• The Introducing Broker (IB) and affiliate model is under increasing pressure to maintain trust and deliver results.
• Partners now prioritize execution consistency, platform stability, and withdrawal reliability over merely onboarding new traders.

§ 03 Strategic Context

• Historical reliance on aggressive acquisition strategies in Africa has led to a lack of sustainable partnerships.
• The evolution of the trading ecosystem has created a demand for stronger accountability and performance tracking among brokers, partners, and traders.

§ 04 Strategic Implications

• Immediate consequence: Partners who fail to deliver consistent trader experiences will see their credibility diminish.
• Long-term implication: A focus on sustainable partnerships will lead to improved trader retention and overall ecosystem health.

§ 05 Risks & Constraints

• Regulatory and technical challenges may hinder the ability of brokers to maintain performance standards.
• Competition among brokers and the necessity for local presence may impact partner-broker relationships.

§ 06 Watchlist / Forward Signals

• Watch for the implementation of new performance metrics and accountability structures in partnerships by 2026.
• Future developments in trader retention rates will signal the success or failure of the new partnership model.