Capital.com Rebuilds Its Trading App Around Slower Decisions

2024 Trading Volume

$1.7 trillion

Reported trading volume for Capital.com in 2024, reflecting a 33% rise.

Quarterly Trade Increase

22%

Increase in trades during the second quarter of 2025.

§ 01 Executive Snapshot

What: Capital.com has redesigned its trading app to focus on helping clients make better decisions, rather than faster ones.
Who: Capital.com, Chief Product Officer Sasha Gubochkin, competitors like eToro, Robinhood, and Webull.
Why it matters: This approach contrasts with industry trends emphasizing speed and urgency, aligning with regulatory concerns about user behavior in trading applications.

The redesigned app was launched globally for iOS and Android users in May.
The app incorporates features such as an in-app AI assistant, trading analytics view, and a consolidated home screen for user positions and market conditions.
Capital.com reported a 33% rise in trading volume to over $1.7 trillion in 2024, driven by demand in the Middle East and Europe.

The redesign reflects a broader industry shift towards user-centric design, emphasizing education and decision-making over rapid trading.
Regulatory bodies like ESMA have criticized app designs that promote gambling-like behavior, making Capital.com's approach a potential differentiator in a crowded market.

Immediate implications include potential shifts in user engagement and retention as clients may prefer a more thoughtful trading experience.
Long-term, this could redefine user expectations in trading applications, especially if successful in reducing impulsive trading behavior.

Potential risks include regulatory scrutiny if the app does not effectively mitigate gambling-like behaviors among users.
Competition from established players with advanced AI features may challenge Capital.com's market position despite its unique approach.

Upcoming milestones include user feedback on the redesigned app and any regulatory feedback regarding its design philosophy.
Future developments to watch include adoption rates of the new features and comparative performance against competitors' offerings in AI-assisted trading.

§ 07

What is the main focus of Capital.com's redesigned trading app?

The redesigned app focuses on helping clients make better decisions rather than faster ones.

Why is Capital.com's approach significant in the trading app market?

This approach contrasts with industry trends that emphasize speed and urgency, aligning with regulatory concerns about user behavior.

When was the redesigned app launched?

The redesigned app was launched globally for iOS and Android users in May.

Who is the Chief Product Officer of Capital.com?

The Chief Product Officer of Capital.com is Sasha Gubochkin.